Vancouver's Italian Day on the Drive
Italian Day on the Drive is a vibrant, cultural street festival that celebrates Italian culture in Vancouver. 350,000 attendees were drawn to the music, the food and the merchants at this annual community fiesta. It is the largest one day cultural festival in the city and Mastro® and San Daniele® were proud to be the title Sponsors for 2017 “Amore themed event”. Visitors were invited to Learn Italian One Bite at a Time through sampling, coupons and giveaways.
Toronto's Taste of Little Italy
“Toronto’s Taste of Little Italy” has been one of the most interactive food festivals for years, attracting foodies whom enjoy the full, authentic flavour of Italian meat. The festival took place at College Street, Toronto from June 16 th until June 18th 2017, with Mastro® and San Daniele® as the main presenters. Besides the product tasting, visitors were taken away by Chef Jonathan Preskow kitchen demonstrations on how to creatively use Mastro®, San Daniele® and RiservaTM products to make a professional charcuterie board. With the Italian Piazza assorted décor elements, filled with bistro tables and chairs, visitors were enjoying the true Italian experience of consuming their favourite deli meat brands, while approximately 5,000 people played the Plinko game and won amazing prizes and free product coupons.
Montreal's Italian Week
brandsWith Mastro® and San Daniele® as the title sponsors of the 25th edition of “Montreal’s Italian Week”, this second largest Italian community in Canada was the place to be. Filled with fashion shows, music performances, art exhibitions and best Italian deli meat, visitors were enjoying the festival with all their senses. From August 11th until August 13th, Mastro®and San Daniele® presented the well-known products such as Genoa and Calabrese Salami as well as San Daniele® Mortadella and Prosciutto. The visitors loved the various recipes created with our Mastro® and San Daniele® brands which resulted in more than 20,000 interactions for the three days of festival.