Contest Rules

THIS CONTEST IS OPEN TO RESIDENTS OF CANADA IS GOVERNED BY CANADIAN LAW.

Standard data rates apply to participants who choose to participate in the Contest via a mobile device. Please contact your service provider for pricing and service plan information and rates before mobile device participation.

Mastro Salami Day Giveaway (the “Contest”) is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to Sofina Foods Inc. (the “Sponsor”) and not to Instagram. The information you provide will only be used for the administration of this Contest and in accordance with the Sponsor’s privacy policy (see below). Instagram is completely released of all liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not Instagram. You may only use one (1) personal Instagram account (the “Account”) to participate in this Contest.

1. CONTEST PERIOD

The Contest begins on September 7th, 2025 at 10:00:00 a.m. Eastern Daylight Time (“EDT”) and ends on September 14th, 2025, at 11:59:59 a.m. EDT (the “Contest Period”).

2. ELIGIBILITY

The Contest is open to legal residents of Canada who have reached the legal age of majority in their province/territory of residence and reside in Canada at the time of entry and awarding of the prizes if applicable, except employees, representatives or agents (and those with whom such persons are domiciled, whether related or not) of the Sponsor, its subsidiaries, affiliates, prizes suppliers, advertising/promotion agencies and any other individual(s), entity or entities involved in the development, production, implementation, administration or fulfillment of the Contest (collectively, the “Contest Parties”). Groups, clubs, organizations, businesses and commercial/non-commercial entities are not eligible to participate.

3. HOW TO ENTER

No Purchase Necessary. Entrants must have a valid Instagram account and have their privacy settings set to public for the duration of the Contest Period. If an entrant does not already have an Instagram account, one can be opened for free by visiting www.instagram.com. Entries must comply with the Instagram’s terms, rules, policies and guidelines of the social media platform which entrants can access at http://instagram.com/about/legal/terms/ and https://help.instagram.com/155833707900388 respectively.

1. On or around the start time of this Contest, the Sponsor will release a Contest-related post (the “Contest Post”) on the Mastro & San Daniele Instagram account located at www.instagram.com/share_mastro (the “Channel”).
2. You must be or become a “follower” of the Channel on Instagram (Note: you can un-follow at any time after the Contest ends without impacting your chances of winning).
3. Follow the instructions in the Contest Post: (i) “like” and “save” the Contest Post; (ii) leave your personal answer to the Contest question found within the Contest Post; (iii) tag one (1) Friend [see Section 4 for definition of a Friend] (collectively, the “Entry”). Reminder, do not tag yourself or more than one (1) friend as it will result in the Entry being disqualified [see Section 8 for more details].
4. When all required steps of the entry process are completed, you will automatically be eligible to earn one (1) Entry in the Contest.
5. The Contest is in no way sponsored, endorsed or administered by, or associated with Instagram (“Social Platform”). The Social Platform is hereby completely released of all liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the Sponsor and not to the Social Platform.
6. To be eligible, all content and materials associated with your Entry (collectively, your “Entry Materials”) must: (i) be submitted and received in accordance with these Contest Rules during the Contest Period; (ii) satisfy all Entry requirements; (iii) be in accordance with these Contest Rules, (iv) be in accordance with the applicable terms, rules, policies and guidelines of the Social Platform (the “Social Platform Rules”) (all as determined by Sponsor in its sole and absolute discretion).

4. TAGING A FRIEND – DEFINITION OF A QUALIFYING FRIEND

Each personal friend or family member that you tag must be a legal Canadian who resides in Canada at the time of being tagged. Reminder do not tag yourself as it will result in you the Entry being disqualified.

1. A “personal friend” is defined as an individual with whom you have direct voluntary two-way communications and with whom it is reasonable to conclude that you have a personal relationship considering sharing of interests, experiences, opinions and other relevant factors.
2. A “family member” is defined as an individual with whom you are related by marriage, common-law partnership or legal parent-child relationship and with whom you have direct voluntary two-way communication.
3. In these Contest Rules, a personal friend or family member who is tagged is called a “Friend”.

5. COMMENT REQUIREMENTS

Without limiting the generality of the requirements noted above in Rule 3, an Entry must: (i) be your own personal and original answer; (ii) be written in English or French; and (iii) be in accordance with these Contest Rules and all applicable Social Platform Rules. By participating in the Contest, each entrant hereby warrants and represents that his/her Entry (and each individual component thereof):

1. is original to him/her and that the entrant has all necessary rights for the purposes of entering and posting their response to the question in this Contest;
2. does not violate any law, statute, ordinance or regulation;
3. does not contain any reference to or likeness of any identifiable third parties, unless all necessary consents have been obtained;
4. will not give rise to any claims including, without limitation, claims of infringement, invasion of privacy or publicity or infringe on any rights and/or interests of any third party; and
5. is not defamatory, trade libelous, pornographic or obscene, and further that it will not contain, include, discuss or otherwise involve, without limitation, any of the following: nudity; alcohol/drug consumption or smoking; dangerous behaviors; explicit or graphic sexual activity, or sexual innuendo; crude, vulgar or offensive language and/or symbols; derogatory characterizations of any ethnic, racial, sexual, religious or other groups (including, without limitation, any competitors of the Sponsor); content that endorses, condones and/or discusses any illegal, inappropriate or risky behavior or conduct; personal information of individuals, including, without limitation, names, telephone numbers and addresses (physical or electronic); commercial messages, comparisons or solicitations for products or services other than products of Sponsor; any identifiable third party products, trade-marks, brands and/or logos, other than those of Sponsor; conduct or other activities in violation of these Contest Rules; and/or any other content that is or could be considered inappropriate, unsuitable or offensive, all as determined by the Sponsor in its sole and absolute discretion.

6. AGREEMENT TO BE LEGALLY BOUND BY RULES

The Post will include a hyperlink to these Official Rules and Regulations (the “Rules”). By posting a Response, you are signifying your agreement that you have read and agree to be legally bound by the terms and conditions of these Rules.

7. AGREEMENT TO BE LEGALLY BOUND BY THE CONTEST RULES

The Contest Post will include directions to view these Official Rules and Regulations (the “Contest Rules”) by clicking on the Sponsors bio and selecting “Official Contest Rules”. By liking the Contest Post, you are signifying your agreement that you have read and agreed to be legally bound by the terms and conditions of these Contest Rules. By submitting an Entry, you agree that the entry (and each individual component thereof) complies with all conditions stated in these Contest Rules. The Released Parties (defined below) will bear no liability whatsoever regarding: (i) the use of your entry (or any component thereof); (ii) participation in any contest-related activities; (iii) any use, collection, storage and disclosure of any personal information; and/or (iv) if declared a winner, of the Prizes (including any use or misuse of the Prizes). The Released Parties shall be held harmless by you in the event it is discovered that you have departed from or not otherwise fully complied with any of these Contest Rules. This release and indemnity shall continue in force following the termination of the Contest and/or awarding of the Prizes.

8. LICENSE

By entering the Contest, each entrant: (i) without limiting the applicable Social Platform Rules, grants to the Sponsor, in perpetuity, a non-exclusive license to publish, display, reproduce, modify, edit or otherwise use his/her Entry (and each individual component thereof), in whole or in part, for advertising or promoting the Contest or for any other reason; (ii) waives all moral rights in and to his/her Entry in favour of the Sponsor (and anyone authorized by the Sponsor to use the Entry); and (iii) agrees to release and hold harmless the Contest Parties, Instagram, and each of their respective officers, directors, agents, representatives, successors and assigns (collectively, the “Released Parties”) from and against any and all claims, damages, liabilities, costs, and expenses arising from participation in this Contest and/or the use of his/her Entry (and each individual component thereof), including, without limitation, any claim based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any other intellectual property related or other cause of action whatsoever. For greater certainty and the avoidance of any doubt, the Sponsor reserves the right, in its sole and absolute discretion and at any time, to disqualify any Entry if a complaint is received with respect to the Entry or for any other reason. If such an action is necessary at any point, then the Sponsor reserves the right, in its sole and absolute discretion, to take whatever action it deems necessary based on the circumstances – including, without limitation, disqualifying the Entry (and therefore the corresponding Entry and/or the associated entrant) – to ensure that the Contest is being conducted in accordance with the Sponsor’s interpretation of the letter and spirit of these Contest Rules. Entries will not be judged.

9. ENTRY LIMIT

There is a limit of five (5) Entries per person/Account during the Contest Period and each Entry must have a different answer to the Question and a different Friend tagged. For greater certainty and the avoidance of any doubt, you can only use one (1) personal Account to enter the Contest and such Account may only be used by one (1) person regardless of whether the Account is shared by two (2) or more people. For clarity during the Contest Period a person can respond to the Question up to five (5) different times and each answer must be different and have a different Friend tagged. Any Entry that contains more than one (1) tagged Friend; has the same friend tagged by the entrant more than once; or if you tagged yourself, the Entry or Entries in question will be disqualified. Under no circumstances will any participant be eligible to earn more than five (5) Entries during the Contest Period. No person shall submit an Entry using a business Account. If it is discovered by the Sponsor (using any evidence or other information made available to or otherwise discovered by the Sponsor) that any person has attempted to: (i) respond more than five (5) times; (ii) obtain more than five (5) Entries; and/or (iii) use multiple names, identities, email addresses, Accounts, any automated, macro, script, robotic or other system(s) or program(s) and/or any other means not in keeping with the Sponsor’s interpretation of the letter and spirit of these Contest Rules to enter or otherwise participate in or to disrupt this Contest; then he/she may be disqualified from the Contest in the sole and absolute discretion of the Sponsor. Your Entry may be rejected if (in the sole and absolute discretion of the Sponsor) the Entry is not fully completed with all required information and submitted and received during the Contest Period in accordance with these Contest Rules. The Released Parties are not responsible for late, lost, misdirected, delayed, incomplete or incompatible Entries (all of which are void).

10. VERIFICATION

All Entries are subject to verification at any time and for any reason. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of any Entry and/or other information entered (or purportedly entered) for the purposes of this Contest; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Contest in accordance with the Sponsor’s interpretation of the letter and spirit of these Contest Rules. Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes of this Contest will be the Sponsor’s Official Clock(s). Proof of transmission (screenshots or captures etc.) or attempted transmission of an Entry or of attempted Entry of any communication, does not constitute proof of delivery or receipt by the Contest computers or Sponsor.

11. PRIZES

There are two (2) prizes available to be won during the Contest Period, and consists of ten (10) $10 Mastro & San Daniele coupons (the “Prizes”). The approximate retail value (“ARV”) of the Prizes is $100.00 CAD.

Without limiting the generality of the foregoing, the Prizes must be accepted as awarded and is not transferable, assignable or convertible to cash. No substitutions except at Sponsor’s option. Sponsor reserves the right, in its sole and absolute discretion, to substitute the Prizes or any component thereof with an item or items of equal or greater retail value, including, without limitation, but at Sponsor’s sole and absolute discretion, a cash award. The Prizes will only be awarded to the person whose verifiable full name and valid email address appears on the Account associated with the Entry in question. By accepting the Prizes, the confirmed winner agrees to waive all recourse against the Released Parties if the Prizes or a component thereof does not prove satisfactory, either in whole or in part. The Prizes winners is solely responsible for all costs not expressly described herein. It is anticipated that the Prizes will be sent to the confirmed winner’s address as indicated on his/her declaration and release form within thirty (30) days of receipt of the Sponsor’s declaration and release form and confirmation of the eligible winner as a winner in accordance with these Contest Rules (see Section 12 for details). If the Prizes are returned as undeliverable for any reason whatsoever, the winners will forfeit his/her Prizes and the Prizes will not be re-awarded nor re-delivered at a later date.

None of the Released Parties make any representation or offers any warranty, express or implied, as to the quality or fitness of the Prizes or any component of the Prizes awarded in connection with the Contest. To the fullest extent permitted by applicable law, the confirmed winner understands and acknowledges that he or she may not seek reimbursement or pursue any legal or equitable remedy from neither the Sponsor nor any of the Released Parties should the Prizes or any portion thereof fails to be fit for its purpose or is in any way unsatisfactory. For greater certainty and the avoidance of any doubt, by accepting the Prizes, the confirmed winner agrees to waive all recourse against the Released Parties if the Prizes or a component thereof does not prove satisfactory, either in whole or in part.

12. WINNER SELECTION AND ODDS OF WINNING

At approximately 2:00 pm (EDT) on September 15th, 2025, a random draw will be held in Toronto, ON (the “Draw Date”). Two (2) eligible entrants will be randomly selected from among all eligible Entries that were submitted and received in accordance with these Contest Rules during the Contest Period. The odds of winning the Prizes depend on the number of eligible Entries submitted and received in accordance with these Contest Rules during the Contest Period.

13. ELIGIBLE WINNER NOTIFICATION AND CONFIRMATION PROCEDURE

The Sponsor or its designated representative will contact the eligible winners by sending a direct Instagram message from the Sponsor social account to his/her Account within forty-eight (48) hours of the Draw Date. The eligible winners are solely responsible for monitoring his/her Account for such notification message(s) and will be required to provide an active email address along with their full legal name at which the Sponsor or its designated representative may send the eligible winner details regarding on how they can claim their Prizes along with the Sponsor’s declaration and release form which the eligible winner will be required to print, complete and return. Note: The Sponsor will never ask for any credit card information. If the eligible winners do not respond or follow the instructions in the Instagram message or comment within forty-eight (48) hours of the Instagram message sent date, or if there is a return of any notification as undeliverable; then he/she will be, in the sole and absolute discretion of the Sponsor, disqualified (and, if disqualified, will forfeit all rights to the Prizes) and the Sponsor reserves the right, in its sole and absolute discretion and time permitting, to randomly select an alternate eligible entrant from among the remaining eligible Entries submitted in accordance with these Contest Rules during the Contest Period immediately preceding the Draw Date (in which case the foregoing provisions of this section shall apply to such newly selected entrant).

NO ONE IS A WINNER UNLESS AND UNTIL THE SPONSOR OFFICIALLY CONFIRMS HIM/HER AS A WINNER IN ACCORDANCE WITH THESE CONTEST RULES. BEFORE BEING DECLARED A CONFIRMEDS WINNERS, the eligible winner will be required to: (a) correctly answer a mathematical skill-testing question without mechanical or other aid (which may, in the sole and absolute discretion of the Sponsor, be administered online, by email or other electronic means, by telephone, or in the Sponsor’s declaration and release form); and (b) print, sign and return by email or fax within five (5) business days of notification the Sponsor’s declaration and release form, which (among other things): (i) confirms compliance with these Contest Rules; (ii) acknowledges acceptance of the Prizes (as awarded); (iii) releases the Released Parties from any and all liability in connection with this Contest, his/her participation therein and/or the awarding and use/misuse of the Prizes or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, address (city/province/territory), voice, statements about the Contest and/or photograph or other likeness without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor in any manner whatsoever, including print, broadcast or the internet (including, but not limited to, any social media platforms). If the eligible winner: (a) fails to correctly answer the mathematical skill-testing question; (b) fails to return the properly executed Sponsor’s declaration and release form within the specified time; (c) cannot accept (or is unwilling to accept) the Prizes (as awarded) for any reason; and/or (d) is determined to be in violation of these Contest Rules (all as determined by the Sponsor in its sole and absolute discretion); then he/she will be disqualified (and will forfeit all rights to the Prizes without any liability to the Sponsor) and the Sponsor reserves the right, in its sole and absolute discretion and time permitting, to randomly select an alternate eligible entrant from among the remaining eligible Entries submitted and received in accordance with these Contest Rules during the Contest Period immediately preceding the Draw Date; (in which case the foregoing provisions of this section shall apply to such newly selected entrant). Under no circumstance will the Sponsor be liable to award more than one (1) Prizes.

14. INDEMNIFICATION BY ENTRANTS

By entering the Contest, each entrant releases and holds the Released Parties harmless from any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of the Prizes or any component, participation in the Contest, any breach of the Contest Rules, or in any Prizes-related activity. Entrants agree to fully indemnify the Released Parties from any and all claims by third parties relating to the Contest, without limitation.

15. DISPUTE AS TO IDENTITY OF ENTRANT

In the event of a dispute regarding who submitted an Entry, the Entry and/or Entries will be deemed to have been submitted by the authorized account holder of the Social Platform account used at the time of entry. “Authorized account holder” is defined as the person who is assigned to an Account by the Social Platform. An entrant may be required to provide proof (in a form acceptable to the Sponsor including, without limitation, government issued photo identification) that he/she is the authorized account holder of the Social Platform account associated with the Entry in question.

16. LIMITATION OF LIABILITY

The Sponsor assumes no responsibility or liability for lost, late, unintelligible/illegible, falsified, damaged, misdirected, or incomplete Entries, notifications, responses, replies or any Release, or for any computer, online, software, telephone, hardware or technical malfunctions that may occur, including but not limited to malfunctions that may affect the transmission or non-transmission of an Entry. The Sponsor is not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the administration of the Contest. The Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, Entries. The Sponsor is not responsible for any problems, failures or technical malfunction of any telephone network or lines, computer online systems, servers, providers, computer equipment, software, email, players, or browsers, on account of technical problems or traffic congestion on the Internet, at any website, or on account of any combination of the foregoing or otherwise. The Sponsor is not responsible for any injury or damage to entrant or to any computer related to or resulting from participating or downloading materials in this Contest. Entrant assumes liability for injuries caused or claimed to be caused by participating in the Contest, or by the acceptance, possession, use of, or failure to receive the Prizes. The Sponsor assumes no responsibility or liability if the Contest cannot be conducted as planned for any reason, including those reasons beyond the control of the Sponsor, such as infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or corruption of the administration, security, fairness, integrity or proper conduct of this Contest or any associated website.

17. CONDUCT

ANYONE DEEMED BY THE SPONSOR TO BE IN VIOLATION OF THE SPONSOR’S INTERPRETATION OF THE LETTER AND/OR SPIRIT OF THESE CONTEST RULES FOR ANY REASON IS SUBJECT TO DISQUALIFICATION IN THE SOLE AND ABSOLUTE DISCRETION OF THE SPONSOR AT ANY TIME. By participating in the Contest, each entrant agrees to be bound by these Contest Rules. Entrants further agree to be bound by the decisions of the Sponsor, which shall be final and binding in all respects. The Sponsor reserves the right, in its sole discretion, to disqualify any entrant found to be: (a) violating the Contest Rules; (b) tampering or attempting to tamper with the Entry process or the operation of the Contest or any associated website; (c) violating the terms of service, conditions of use and/or general rules or guidelines of any online Sponsor property or service; and/or (d) acting in an unsportsmanlike or disruptive manner, or with intent (or effect) to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE SPONSOR’S WEBPAGE OR ANY RELATED WEBSITE OR UNDERMINES THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING BUT NOT LIMITED TO CRIMINAL PROSECUTION.

18. PRIVACY / USE OF PERSONAL INFORMATION

1. This Contest is in no way sponsored, endorsed, or administered by, or associated with, any social media platform. You understand that you are providing your information to the Sponsor and not to the operator of any Social Platform, and any questions regarding the Contest must be directed to the Sponsor, not to any Social Platform.
2. Any information collected from the entrant by Sponsor is governed by the Sponsor’s Privacy Policy, which can be found at https://sharemastro.com/terms-and-conditions/ together with further information about your privacy rights and contact information for questions. By entering the Contest, an entrant grants Sponsor and their affiliates the right to use the information provided by the entrant for the purposes of administering the Contest and in any publicity and promotions related to the Contest. Entrant personal information will be used by Sponsor and its third party service providers inside and outside Quebec & Canada. By entering the Contest, entrant consents to the transfer of their data to jurisdictions outside their province and/or country of residence, which may have different data protection rules governing their personal information.

19. INTELLECTUAL PROPERTY

All intellectual property, including but not limited to trademarks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, slogans and representations are owned by the Sponsor and/or its affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.

20. TERMINATION AND CHANGES

Sponsor reserves the right, in its sole discretion, to withdraw, amend, suspend, or terminate the Contest, in whole or in part, and/or modifies, amend, or suspend the Contest, and/or the Contest Rules in any way, at any time, for any reason without prior notice. Without limiting the foregoing, the Sponsor reserves the right, in its sole and absolute discretion, to adjust any of the dates, timeframes and/or other mechanics stipulated in these Contest Rules, to the extent deemed necessary by the Sponsor, for purposes of verifying compliance by any entrant and/or other information with these Contest Rules, or as a result of any problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute discretion, affect the proper administration of the Contest as contemplated in these Contest Rules, or for any other reason.

21. LAW

These are the official Contest Rules. The Contest is subject to applicable federal, provincial, and municipal laws and regulations. The Contest Rules are subject to change without notice in order to comply with any applicable federal, provincial and municipal laws or the policy of any other entity having jurisdiction over the Sponsor. All issues and questions concerning the construction, validity, interpretation and enforceability of the Contest Rules or the rights and obligations as between the entrant and the Sponsor in connection with the Contest shall be governed by and construed in accordance with the laws of the province of Ontario including procedural provisions without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws.

22. LANGUAGE DISCREPANCY

In the event of any discrepancy or inconsistency between the terms and conditions of the Contest Rules and disclosures or other statements contained in any Contest-related materials, including but not limited to the Contest Entry form, or point-of-sale, television, print or online advertising, the terms and conditions of these Contest Rules shall prevail, govern, and control.

23. GENERAL

The invalidity or unenforceability of any provision of these Contest Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Contest Rules shall otherwise remain in effect and shall be construed in accordance with the terms as if the invalid or illegal provision were not contained herein. To the fullest extent permitted by applicable law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Contest Rules or the rights and obligations of participants, Sponsor or any of the other Released Parties in connection with the Contest will be governed by and construed in accordance with the domestic laws of the Province of Ontario and the federal laws of Canada applicable therein, without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws. The Sponsor, and participants hereby consent to exclusive jurisdiction and venue of the courts located in Ontario in any action to enforce (or otherwise relating to) these Contest Rules or relating to this Contest.